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Privacy Policy

Please read this Privacy Notice. It relates to how we hold and process your information (data) and your rights. We recommend that you retain this Privacy Notice for future reference.


Avant Garde Solutions Ltd is registered with Company number 12339912. 116 Duke Street, Liverpool, Merseyside, L1 5JW and ICO registration number ZB590035.


The person responsible for Data Protection at Avant Garde Solutions is Dr Robert Hughes. This means that we are responsible for deciding how we hold and use data about you. We are required under data protection legislation to notify you of the information contained in this privacy notice. We have a duty to keep your data secure and maintain your confidentiality and we will do so.


We will process your data on the lawful basis that this is pursuant to the contract between you as our customer and us as your product supplier. We do not envisage that we will need to process any special category data (being data relating to race, ethnic origin, political opinion, religious or similar beliefs, membership of trade unions, physical or mental health or condition, genetic data, biometric data, sexual life and orientation) or data relating to criminal convictions.


We will only process and use your data for the purpose of performing the contract we have entered into and not for any other purpose. Your data is held both on our computer systems. We have an obligation to keep this data accurate and we will endeavour to do so. Similarly, you are obliged to inform us of any data we hold that may no longer be accurate and we ask that you do so.


We only share a very limited amount of your data to third parties, for use in service provision as employed as contractors by Avant Garde Solutions or for marketing purposes and only your email address, practice address, mobile phone number and practice phone number is disclosed to these third parties; we consider that this is in the legitimate interests of our business. We will also notify you if we become required to disclose additional data to third parties, and we will ensure that the appropriate safeguards are in place by requiring any third party to maintain an equivalent level of security and confidentiality with regard to the data. You will have a right to object to this data being shared once you are notified of the need to do so.


Your data will be retained once the contract between us has ended within our secure google drive. We hold a very limited amount of information relating to your contact details which we may use for the purposes of marketing (see below).


Your rights


You are entitled to request copies of the data we hold about you. You are also entitled to receive confirmation from us that we are processing your data, what that data is, and to ensure that your data is correct and ask for it to be rectified if it is not. In addition, you have the right to object to our processing your data and ask that it be deleted. However, whether we agree to the deletion will depend upon the circumstances and whether we consider it necessary to retain the data for the original purpose for which it was obtained. You also have the right to ask that we transfer data to a third party.




As noted already, on the lawful basis that it is a legitimate interest of our business, we may retain your contact details indefinitely (being name, business name, address, contact number and email) for marketing purposes in order to keep you updated with information, including newsletters and details of events. This data may, in the future, be shared with a third-party marketing agent who will process the data on our behalf for these specific purposes. The data will not be shared with anyone else unless we have your specific consent to do so.


If you would like to exercise any of your rights or object to our marketing on the above basis, please email:

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